Wool is nature’s own little miracle. A material that we’ve worked with for more than 170 years. Today, we constantly come up with new innovations as we push the boundaries of how wool can be used. We continue to knit woollens safely and in a fashion that guarantees quality – the kind of woollens that have made polar expeditions possible and have kept the Norwegians warm for generations. Wool is what we believe in – a 100% natural and annually renewable material that is 100% biodegradable.

Our oceans are littered with billions of particles of plastic. Though they aren’t usually thrown away as casually as plastic bottles or carrier bags, they’re just as harmful to the environment. We barely give a moment’s thought to our clothes breaking down because we can’t see the process with the naked eye.